At the start of the project, we wanted the effects of the key ingredient, iris, to be felt both directly and indirectly.
The blooming of the iris flower metaphorically represents the product line’s vitality restoration and skincare benefits, while the packaging and design elements are clearly showcased.

The fully bloomed flower conveys the power and beauty of anti-aging. The main storyline focuses on the line’s anti-aging and cellular revitalization effects, with a subplot highlighting product details and the refill system.

Using long-exposure effects and reflections behind liquids, we aimed to create a dreamy, mystical atmosphere that emphasizes the product’s luxury and delivers an immersive, sensorial experience.