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offthegrid is a creative motion design studio based in Seoul. We're 3d artists and storytellers who fuse inspiring 3d art and effective motion with your brand's core value to create contents and film that’s creative, innovative and ambition.

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Zhiben's total solution 2nd generation

We created the 2nd generation Total Solution Film for Zhiben, emphasizing antioxidation, anti-glycation, and wrinkle improvement.

To intuitively convey skin concerns, we used wrinkled, opaque textures during production. As the product appears, the tone and mood shift to brighter hues, and the fabric texture transitions to a smooth, transparent material, clearly illustrating the concept of improvement. To highlight the wrinkle improvement effect, the brightly lit products are placed against a dark background. The final layout, structured in a tightly arranged stepped formation, enhances the overall visual impact.

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