VitalBeautie Superline

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VitalBeautie Superline

We created motion graphics for @vitalbeautie_official Superline, visualizing the brightening power of retinol and the deep calming support of cica.

Expanding beyond what static images can express, the animation builds a vibrant visual universe for the brand. Rhythmic patterns reinterpret scientific experimentation into motion, while powder flowing from the stick pouch moves like waves to represent the dynamic actions of retinol and cica. Through this, the film intuitively communicates the Superline’s key benefits—radiant brightening and inner-barrier soothing—in a way that feels both sensory and scientific.

저희는 @vitalbeautie_official Superline을 위해 모션 그래픽을 제작하며, 레티놀의 브라이트닝 효과와 시카의 깊은 진정 효과를 시각적으로 표현했습니다.

실험적인 리듬과 패턴을 모션으로 재해석하고, 스틱 파우치에서 흐르는 파우더가 물결처럼 움직이며 레티놀과 시카의 작용을 시각적으로 드러냅니다. 이를 통해 Superline의 핵심 효능인 자연스러운 브라이트닝과 속장벽 진정 효과를 직관적이고 감각적으로 전달합니다.

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Their warm, translucent glow conveys the product’s brightening power

in a clean and modern aesthetic.

A motion graphic film visualizing SUPER RETINOL’s daily brightening effect. The edible retinol vitamin is expressed through soft rhythms and luminous movement that represent a clearer, more radiant skin tone.

We created a sequence where jade-green droplets soften sharp thorns, then transition into a stable stacked structure—visualizing SUPER CICA B5’s calming and barrier-supporting mood through simple, clean motion.