offthegrid is a creative motion design studio based in Seoul. We're 3d artists and storytellers who fuse inspiring 3d art and effective motion with your brand's core value to create contents and film that’s creative, innovative and ambition.
TOSSBANK x HanaCard "Day" Launch Campaign
To celebrate the launch of Toss Bank’s new “DAY” Credit Card,
we produced a series of brand films built around the message:
“Instead of carrying multiple cards, one is enough”
The visuals highlight the simplicity and freedom of having one card
that integrates eight everyday benefits
—
a minimal yet complete experience that reflects Toss Bank brand identity.
토스뱅크의 새로운 신용카드 ‘DAY’ 출시를 기념하며,
‘지갑 속 여러 장의 카드 대신 카드 한 장이면 충분하다’
라는 메시지를 중심으로 제작된 브랜드 캠페인 영상입니다.
8가지 생활 혜택을 한 장에 담아낸 ‘하나로 충분한 일상’의 자유로움을
토스뱅크 브랜드의 미니멀하고 완결된 비주얼 언어로 표현했습니다.
Teaser — Light grazes across the leather surface, revealing only the outline of a card
— enough to make you wonder.
A hero film that captures the idea of replacing the many cards in your wallet with one refined card.
Calm motion and soft reflections emphasize the DAY Card’s simplicity and premium texture.
Card Plate ㅡ Card visuals featuring both single and grouped layouts, highlighting the DAY card’s leather texture and refined details.
Research & Development
App Intro — An in-app motion piece designed to introduce the DAY Card naturally within
the Toss Bank app, extending the br and’s clean and intuitive experience from digital to physical.
Credits
Client: Toss Bank
Production : offthegrid
Design & Animation : Yonghoon Kim, HyungSeok Kang, Kiseong Jeong
Sound Design: 274 custom
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Jung-gu, Seoul,
Republic of Korea
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