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offthegrid is a creative motion design studio based in Seoul. We're 3d artists and storytellers who fuse inspiring 3d art and effective motion with your brand's core value to create contents and film that’s creative, innovative and ambition.

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SKIN1004 Ramadan

We created motion graphics for @vitalbeautie_official Superline, visualizing the brightening power of retinol and the deep calming support of cica.
 

Expanding beyond what static images can express, the animation builds a vibrant visual universe for the brand. Rhythmic patterns reinterpret scientific experimentation into motion, while powder flowing from the stick pouch moves like waves to represent the dynamic actions of retinol and cica. Through this, the film intuitively communicates the Superline’s key benefits—radiant brightening and inner-barrier soothing—in a way that feels both sensory and scientific.

저희는 @vitalbeautie_official Superline을 위해 모션 그래픽을 제작하며, 레티놀의 브라이트닝 효과와 시카의 깊은 진정 효과를 시각적으로 표현했습니다.

실험적인 리듬과 패턴을 모션으로 재해석하고, 스틱 파우치에서 흐르는 파우더가 물결처럼 움직이며 레티놀과 시카의 작용을 시각적으로 드러냅니다. 이를 통해 Superline의 핵심 효능인 자연스러운 브라이트닝과 속장벽 진정 효과를 직관적이고 감각적으로 전달합니다.

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Surrounded by pastel clouds and soft moonlight, the visual captures a quiet moment of calm,

comfort, and self-care.

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Hydration, protection, and comfort come together in a lightweight sunscreen serum enriched with Hyalu-Cica. Through soft lavender hues, reflective water surfaces, and a serene atmosphere, the visual explores the feeling of calm, balanced skincare moments.

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Credits

Client: SKIN1004

 

Production : KOES

Design & Animation : KOES & offthegrid

37-12, Gwangseong-ro

Mapo-gu, Seoul,

Republic of Korea

 OFFTHEGRID

+82 10 8648 1324

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