offthegrid is a creative motion design studio based in Seoul. We're 3d artists and storytellers who fuse inspiring 3d art and effective motion with your brand's core value to create contents and film that’s creative, innovative and ambition.
Fenty Beauty GRIP TRIP Primers Dir.
We created product visuals for the launch of Fenty Beauty’s Grip Trip Hydrating + Mattifying Primers.
Our focus was to translate the feel of a skincare-infused primer—lightweight,
comfortable, and long-lasting—into a clean, premium visual language.
Fenty Beauty Grip Trip 프라이머 런칭을 위해
스킨케어가 더해진 가볍고 편안한 사용감을 시각적으로 표현한 GRIP TRIP Primers 필름을 제작했습니다.
수분감과 보송함이 공존하는 질감, 끈적임 없는 부드러운 그립감을
깔끔하고 현대적인 톤으로 담아냈습니다.
Credits
Client: Fenty Beauty
Production : offthegrid
Design & Animation : offthegrid & reframe studio
32, Dongho-Ro 11-Gil, 3F
Jung-gu, Seoul,
Republic of Korea
OFFTHEGRID
+82 10 8648 1324
A lightweight, hydrating gel that feels cooling and comfortable on skin.
Skin-first texture, clean and refreshing.
A comfortable, breathable grip that keeps makeup fresh.
Infused with Butterfly Lavender Extract for a smoother complexion,
and chia seed extract to reduce shine and keep skin matte all day.
The texture flows smoothly across the surface,
capturing a lightweight wear
that reduces shine and leaves a soft, matte finish.
As the ripple fades, the surface calms—fine lines are softened, moisture returns, and the skin feels renewed.
The reveal captures a sense of comfort, clarity, and a hydrated canvas ready for makeup.