offthegrid is a creative motion design studio based in Seoul. We're 3d artists and storytellers who fuse inspiring 3d art and effective motion with your brand's core value to create contents and film that’s creative, innovative and ambition.
The launch film for APOTHE’s new TulipRX PDRN Hydro Capsule Shot Essence Toner 💜
Created to introduce the newest addition to the Tulip RX line,
the film visualizes burst capsules, deep hydration, and radiant skin through a refined CGI narrative.
A macro journey through Black Tulip petals reveals APOTHE’s proprietary TulipRx PDRN technology,
introducing a night-time transformation for the skin.
A close-up visualization of the triple-encapsulated spicule technology,
designed to communicate the product's delivery system and active ingredients.
Dynamic fiber structures visualize strengthened skin barrier performance and overall skin resilience.
Deep Penetration
The capsule travels beneath the skin surface,
visualizing deeper absorption through an abstract
skin-layer animation.
Advanced Skincare Technology
The film concludes with a clean hero shot, placing the product within a clinical-inspired environment to reinforce its scientific credibility and premium identity.
Credits
Client - APOTHE
Production - offthegrid & DETA
Sound design - averyaudiosa
32, Dongho-Ro 11-Gil, 3F
Jung-gu, Seoul,
Republic of Korea
OFFTHEGRID
+82 10 8648 1324