offthegrid is a creative motion design studio based in Seoul. We're 3d artists and storytellers who fuse inspiring 3d art and effective motion with your brand's core value to create contents and film that’s creative, innovative and ambition.
The launch film for APOTHE’s new TulipRx PDRN Retinal Night Cell Ampoule.
Developed around APOTHE’s proprietary TulipRx PDRN and patented retinal technology, the film visualizes the science behind the brand’s latest night-repair innovation through a refined CGI narrative.
From luminous DNA-inspired particle systems to microscopic skin-layer transformations, every scene was designed to communicate the product’s advanced formulation while maintaining a premium beauty aesthetic. The result is a cinematic launch film that brings together scientific credibility, sensory textures, and the essence of APOTHE’s Velvet Night Repair experience.'
A macro journey through Black Tulip petals reveals APOTHE’s proprietary TulipRx PDRN technology,
introducing a night-time transformation for the skin.
Night Repair in Motion
A luminous retinal essence flows over the ampoule, symbolizing deep regeneration and targeted care.
PDRN-Powered Renewal
As PDRN supports the skin's renewal process, the complexion gradually appears smoother, firmer, and more luminous. The soft glow emerging across the skin visualizes revitalization, improved texture, and healthy-looking radiance.
Credits
Production - offthegrid
Direction & Design - Yonghoon Kim
3D Design and animation - Yonghoon Kim, Jihoon Lee (grapi studio) ,Yongho Kim (DE_TA)
2D design - Jihoon Yoon
Sound design - averyaudiosa
32, Dongho-Ro 11-Gil, 3F
Jung-gu, Seoul,
Republic of Korea
OFFTHEGRID
+82 10 8648 1324